Sponsor Playbook

QCon Sponsor Guide

Everything you need to make the most of your sponsorship โ€” from pre-event logistics to post-conference follow-up.

Welcome, and thank you for sponsoring QCon!

QCon is a premier software development conference for senior engineers, architects, and technical leaders. It brings together experienced practitioners to share practical insights, real-world lessons, and emerging trends in software architecture, development, and team leadership.

The conference features multiple tracks of deep technical content, networking opportunities, and interactive sessions, all designed to help attendees learn, grow, and connect with the community. As a sponsor, your presence allows you to engage directly with this highly skilled audience and showcase your solutions in a meaningful way.

This page outlines everything you need to know to prepare for a successful experience โ€” from pre-event planning to on-site participation and post-event follow-up.

As a QCon sponsor, you play an important role in the conference experience. To ensure smooth coordination, please review the guidelines and deadlines below and share this information with your internal marketing, events, and speaker teams.

๐Ÿ“‹

This guide covers

  • Before the Event Website info, booth prep, logistics
  • During the Event Lead gen, sessions, code of conduct
  • After the Event Pack-up, shipping returns, follow-up
Who attends QCon โ€” senior engineering leaders, software architects, and team leads
QCon attendee roles โ€” Engineering Leaders, Architects, Staff+ Engineers, ML/MLOps Engineers
Phase 01

Before the Conference

ยง1

Sponsor Information for the Website

To list your company on the official QCon sponsor page, please provide the following by the communicated deadline:

  • Company logo (high-resolution, PNG or JPEG)
  • Short tagline โ€” one concise sentence, max 200 characters
  • Company website URL

You can check the sponsor page reference here.

ยง2

Prepare Your Booth

Sponsors are responsible for preparing and bringing their own booth collateral, including:

  • Signage and banners
  • Printed materials
  • Swag or giveaways (t-shirts, gadgets, stickers, mugs and water bottles are always a good idea!)
Standard Booth Space
  • 6 ร— 4 feet space (~2 m wide)
  • One 6 ft rectangular table + tablecloth (provided by QCon)
  • Two chairs (provided by QCon)

Need inspiration? See photos of booths from previous events.

Alternative furniture: At select locations we may offer high-top tables and bar stools. Availability varies by venue and is not guaranteed.

Please design all booth materials to fit within the allocated space. Booth setup usually takes place the day before the event.

๐Ÿ“ฆ Shipping Materials

You may ship booth materials and swag to our designated warehouse. Important guidelines:

  • Shipments must arrive by the specified deadline (shared separately)
  • Clearly label every box with: conference name + company name / contact person
  • Share tracking numbers in advance โ€” unlabeled boxes or missing tracking details may cause delays!

โž• Booth Add-ons

  • Sponsors may hire a TV at each location, or bring their own monitor (QCon does not provide tech support for sponsor-supplied equipment)
  • Video recording: Available for an additional fee. Recordings are for internal use only and will not be posted publicly.
๐ŸŽฏ Extra Branding Opportunities

Looking to increase your visibility? Sponsors can purchase additional branded placements โ€” coffee stations, reception areas, registration desk, and more. Contact us for the full list.

QCon sponsor booths on the conference floor

Sponsor booths at a previous QCon event

ยง3

Booth Selection

Booth placement is assigned based on sponsorship tier and the date of contract signature. Selection begins with Platinum sponsors, followed by Silver, then Bronze.

Watch for an email from our team outlining the booth selection timeline and next steps.

๐Ÿฅ‡ Platinum โ€” First choice
๐Ÿฅˆ Silver โ€” Second
๐Ÿฅ‰ Bronze โ€” Third
ยง5

Staffing & Badges

Standard badge allocation:

  • 2 complimentary sponsor passes (shareable โ€” rotate staff at the event)
  • 1 or 2 speaker passes (if applicable) for Silver / Platinum sponsors
  • Use the provided forms to register your staff

Additional passes may be purchased at discounted sponsor rates. Details and promo codes will be shared via email.

ยง6

Event Insurance

โš ๏ธ Required

All sponsors must carry a minimum of USD 2,000,000 in liability insurance for the full duration of the event, including all setup and tear-down periods. Proof of insurance may be requested before the event.

Links and resources available upon request.

Phase 02

During the Conference

Make the most of your sponsorship by actively engaging with attendees during breaks โ€” this is your prime opportunity to generate leads. Don't just sit behind your laptop; connect, start conversations, and know your audience!

Before the event, we'll share a list of attending companies and job titles (emails not included) so you can review profiles in advance and be prepared to engage on-site. Our on-site team will be available to assist with logistics and general questions.

ยง1

Lead Generation

Sponsors will have access to the QCon lead generation app, which must be installed on the phones of all registered staff. Credentials will be shared the week before the event.

  • Scan leads at your booth and in session rooms only
  • Download all captured leads from the conference website using the same credentials
๐Ÿ’ก No Wi-Fi? No problem.

Occasional Wi-Fi or app issues may occur โ€” nothing will be lost. Capture leads offline and our team will retrieve the information afterward.

Badge exchange at QCon โ€” sponsors engaging with attendees

Sponsors connect directly with senior practitioners at QCon

ยง2

In-Person Session (if applicable)

In-Person Solutions Track Sessions are 50 minutes long. We recommend 40 min of presentation + 10 min Q&A.

Timeslot selection is handled by our content team, who will schedule your talk based on topic and solutions track compatibility.

Two weeks before your session, the speaker will receive a calendar invite with all relevant information.

๐ŸŽŸ๏ธ Speaker Pass

  • If your sponsorship includes a Solutions Track talk, the speaker will receive a speaker pass
  • Full 3-day access: all keynotes, presentations, lunch, parties, hospitality receptions, etc.
  • Speaker passes do NOT include the speaker dinner (reserved for editorial speakers only)
  • Badge pickup at Speaker Registration requires a photo ID โ€” hotel rooms and travel are NOT included
  • Co-presented sessions: primary speaker gets speaker badge; co-presenter gets a visitor badge for the session only
  • Speakers do not need to register separately โ€” the speaker/presentation details form serves as registration
ยง3

Code of Conduct

QCon is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, sexual orientation, disability, physical appearance, body size, race, or religion. We do not tolerate harassment of conference participants in any form.

Sexual language and imagery is not appropriate for any conference venue, including talks. Conference participants โ€” including speakers, sponsors, staff, and guests โ€” violating these rules may be sanctioned or expelled without refund.

Any form of written, social media, or verbal communication that can be offensive or harassing to any attendee, speaker or staff is not allowed at QCon.

๐Ÿ“ฃ How to Report

If you witness or experience harassing behavior, please walk up to the QCon registration desk and ask for the conference manager to be called immediately.

Conference staff (identifiable by t-shirts and special badges) will help contact hotel/venue security or local law enforcement and ensure your safety for the duration of the conference.

We expect all participants to follow these rules at all conference venues and conference-related social events.

Phase 03

After the Conference

๐Ÿ“ฆ

Pack Up Your Booth

Pack up and remove all booth materials according to the event schedule.

๐Ÿšš

Return Shipping

Coordinate the return of any materials you wish to keep by scheduling a pick-up directly from the venue. Some locations may charge a fee for this service. Alternatively, you can drop off your packages at the nearest courier office.

๐Ÿ“ฌ

Post-Event Follow-Up

Watch for post-event communications, including feedback surveys and follow-up opportunities!